| Autor: Anna Dyhdalewicz | 127 |
Strony: 127-140
pełen tekst
CHOICE OF METHODS OF DETERMINING PRICES IN TRADE COMPANIES
Summary
These article presents basic methods of determining prices in market transactions taking into account specifi city of the trade companies. The article also explains price decision considerations, chosen basic strategies and factors infl uencing price policy. Fundamental limitations of price decisions are: demand, competition and costs. These factors are the basis of the following conceptions of determining prices: – orientation on costs, – orientation on demand, – orientation on competitive prices.
pełen tekstCHOICE OF METHODS OF DETERMINING PRICES IN TRADE COMPANIES
Summary
These article presents basic methods of determining prices in market transactions taking into account specifi city of the trade companies. The article also explains price decision considerations, chosen basic strategies and factors infl uencing price policy. Fundamental limitations of price decisions are: demand, competition and costs. These factors are the basis of the following conceptions of determining prices: – orientation on costs, – orientation on demand, – orientation on competitive prices.