| Autor: Marta Grzegory | 35 |
Summary
The potential that exists in social media has already been spotted by those companies which see the benefi ts for themselves in this communication channel of image and sales. This is an attractive way for companies to reach a customer and to establish a dialogue with him. But the decision itself to take action is not enough. It is necessary to develop a plan for a particular brand for its presence in social media. While designing it is advisable to learn from the experience of other companies, research results, opinions of professionals dealing with social media marketing.